Alright email enthusiasts, gather ’round! We’re about to dive into the wild and wonderful world of email template design.
First, Picture this: It’s 2012, and I’m working for a company that sells… wait for it… novelty socks. (Yes, that’s a thing. No, I don’t know why people need socks with tacos on them, but here we are.) We crafted what we thought was the perfect email template – it had every color of the rainbow, more fonts than a type foundry, and more images than a stock photo website. We hit send and waited for the orders to roll in.
Crickets. Tumbleweeds. The sound of delete buttons being clicked en masse.
Turns out, we’d created an email that was so busy, it made Times Square look like a zen garden. It was like trying to read War and Peace while riding a rollercoaster – technically possible, but not very enjoyable.
So, how do you create email templates that don’t just survive the dreaded delete button, but actually get opened, read, and (gasp!) clicked? Well, grab your favorite beverage (I recommend something caffeinated – we’re going to need all our brain cells for this), and let’s dive into 5 tips for email template designs that’ll skyrocket your open rates!
