Often, when business owners approach web designers for help with their websites, the outcome is not always a completely new website being created. It is common for a web designer to be impressed with the existing website and, instead of recommending a new one, advise that changes and improvements be made to the existing design.
This is especially so when the main problem that a business owner has is that their website is doing very little to contribute sales and profits to their business. It might not be an eCommerce website where sales are made directly, but a website designed to promote the business and generate leads. If neither of these is happening, it is usually due to a compromised website design, so changes to it are essential.
Realistically, we could list dozens of possible improvements that might be required for a poorly performing website, but experience tells us that just a few occur regularly. As such, below, we have detailed five standard website design improvements proven to bolster a website’s performance.
Web Design Improvement #1 – Revamp The Written Content
One of the most significant errors business owners make is they completely underestimate the importance that the written content on their website has, often hiring the cheapest possible writers and taking no care as to how accurate or how well written the content is that they publish on their website. The first step in improving a website is to check and edit the existing content and ensure that any new content posted there is of the highest quality.