For any business owner looking for web designers to design and build a new website, choosing one can be somewhat similar to choosing a kitchen designer or landscaping designer. You would ask around to see if anyone you know could recommend one, you would research their past work, and then you might request that they create a quotation for you.
Another similarity is that, with a kitchen and a landscaped garden, there will be essential elements you would insist upon having in their designs. In a kitchen, you would want a sink and a cooker. In a landscaped garden, a lawn, and pathways, for example. So, when hiring web designers to create your new website, there will be some elements within its design that are essential and non-negotiable in terms of their inclusion.
Thankfully, suppose you do proper research and choose a professional web designer with a proven track record. In that case, it is almost certain that their knowledge and experience already have them aware of what those non-negotiables are and how to keep the conversion rates high. The question is, do you know what must be included within your website? If not, we have explained them all below for you.
Clearly Defined Objectives
As with any business undertaking you make, a website must have a goal, even before the first piece of code has been created. Without clear objectives, a website is merely something to look at and will impact your business no more than the pictures you hang on your office walls.
A Means To Generate Leads
Lead generation is essential to any business, and a website can play a huge role in that. However, it can only do so if it has some way to capture leads. This might be a “Contact Us” form or an opt-in box where visitors submit their email addresses.
Identifiable Branding
Clear and distinctive branding is important for all businesses, but it is especially so for local businesses to distinguish themselves from their local competition. Your new website should be designed with your branding on all pages.
A Way For Customers To Seek Support
A big mistake many businesses make with their websites is making support accessible only to existing customers or, worse, including no means of seeking support whatsoever. To ensure that you do not lose prospects interested in your products or services, make a support option available for all.
Easy Navigation
You have almost zero chance of your website coming close to meeting any of its objectives if it seems like a labyrinth to visitors. The cause of that is having poor or no navigation, whereby visitors cannot easily move from page to page and back to the home page should they wish.
High-Quality Content
You want your visitors to not only remain on your website for some time but also to come back due to being so impressed by it. One of the best ways to achieve this is to have top-quality content throughout your website, including text, images, and videos.
Unambiguous Calls To Action
Ultimately, you want all visitors who come to your website to take action, be that submitting an email address, asking for more information, or, best of all, purchasing something. Those conversions will increase enormously if you have clear, bold, calls to action that leave no room for confusion.